Skift Take
Serko made its first moves into the U.S. about a year ago, but the company still has a long way to go before it it is established in the North American market. Its newest partnership with Booking Holdings should help it become a global company.
New Zealand-based expense management company Serko has undergone some big changes over the past year and a half. The company in 2018 launched Zeno, its comprehensive booking app powered by artificial intelligence, emphasizing tech features and user experience. A few months later, the startup brought Zeno to the United States, and Serko nearly doubled its headcount in May.
The company is now emphasizing its global expansion, seeking to sink its roots deeper into North America and continental Europe. The travel management platform is employing a partnership strategy, signing agreements with key players such as CWT and Flight Centre to expand its inventory and reach new markets.
Most recently, the company expanded its agreement with Booking Holdings, which Serko CEO Darrin
