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Sonder Puts Hilton and Marriott in Its Sights as It Moves Into Hotel Business

Patrick Whyte

Photo Credit: Sonder CEO Francis Davidson (left) speaks on stage at Skift Short-Term Rental Summit in New York City on December 5, 2019. Skift

Skift Take

CEO Francis Davidson is clearly very, very ambitious — and has identified a path for Sonder to go on and challenge the very biggest names in hospitality.

Hospitality company Sonder has ambitions to become the next-generation Hilton or Marriott as part of its plan to radically redefine the industry. The San Francisco-headquartered firm has raised a total of $360 million in funding and has been putting the money to use growing in cities across the world. Speaking at Skift Short-Term Rental Summit, Sonder co-founder and CEO Francis Davidson said it was important to learn from the big hotel companies but then rework how to do things better and more efficiently. "We think there could be a globally recognized brand that operates hotels and apartments a

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