Skift Take
It's a very small sample size at a very small travel company, but this study points to a possible way forward for the travel industry. If consumers can get a better idea of the environmental impact of their vacations, they can then make more informed decisions.
Over the last couple of years the environmental impact of air travel has started to gain a wider audience with the phenomenon of flight shaming gaining plenty of attention, particularly in northern Europe.
What is perhaps less well understood is the carbon footprint associated with other parts of the holiday experience such as food and accommodation, something that new research commissioned by UK-based activist travel company Responsible Travel hopes to shine a light on.
The study only looked at four holidays so it's difficult to extrapolate the data across the whole industry, instead the findings point to a future where consumers can work out the true value of their trips. More information will allow people to make better informed decisions on how they can reduce their environmental impact.
Many airlines — as well as metasear
