Skift Take
Adding someone as experienced as Frits van Paasschen to its board is a sure sign that Sonder is serious about making a big leap forward in 2020.
Frits van Paasschen, the former CEO of Starwood Hotels & Resorts, is joining the board of alternative accommodations brand Sonder as the company pushes ahead with ambitious plans for 2020.
Van Paasschen has been advising the company on an informal basis for a number of months, but his new role firms up the relationship.
“I first met Francis and went to Sonder about two and a half years ago and was very impressed by him, his vision, and the business model. And over the course of the last couple of years since then have maintained a dialogue, and it just seemed like the right time and a great opportunity to join the board," Van Paasschen told Skift
Van Paasschen sees his role as one offering a certain perspective on the lodging industry, especially relating to how
