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Online Travel

Cvent Group Bookings Down Even Before Potential Coronavirus Impact

Lauren Ward

Photo Credit: Group bookings look soft for 2020 with uncertainty fueled by coronavirus and the 2020 election. Unsplash

Skift Take

A predicted dip in group bookings is making hotels more aggressive on bookings, with future uncertainty compounded by coronavirus and the 2020 election.

Cvent’s most recent group business outlook report reveals a softening market based on fourth-quarter data from 2019. Both duration and event size decreased slightly, a trend that is expected to continue through 2020 when coronavirus will surely have an impact as well. The latest Cvent data, however, did not come as a surprise as the general market has been either flat or slightly down for the last 18 months. Last year's fourth-quarter data, and the general trend of tepid demand for grou

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