Skift Take
As long as luxury travelers continue to want one-of-a-kind experiences, companies like Black Tomato will likely find success delivering these rare, transformational itineraries.
With transformational travel in high demand these days, Black Tomato, one of the companies out in front on experiential, one-of-a-kind trips, is having a good run.
In fact, the luxury travel brand, founded in 2005, has sustained unprecedented growth and is still independently owned and operated by its founders. Tom Marchant, owner and co-founder, points to the brand’s ability to offer customized experiences with special access as a reason for its success in the luxury travel space.
“We spend a lot of our resources on product development, and we work tirelessly to unearth never-before-discovered experiences that will resonate with a specific client based on their individual passions and obsessions,” said Marchant.
Companies throw around the term “curation” a lot right now, but Black Tomato does set out to actually follow through on the concept. Its goal: to create unique luxury trips that not only home in on what a certain traveler wants but also what they didn’t even realize they wanted. Vacations, in turn, can feel exclusive and unique — hitting all the right buttons for a luxury traveler.
Recent partnerships with the likes of SoulCycle and Eater have also helped spread brand awareness and bring new clients into the fold. And Black Tomato's Bring it Back series has touched on a recent trend to help travelers reinvent themselves and find answers to big questions when away.
Skift Editor’s Note: This interview has been edited for clarity and length.
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