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Ski Resorts Struggling With Climate Change Take Double Hit With Coronavirus

Leslie Barrie
Ski Resorts Cache House

Photo Credit: The luxury ski industry must adapt now that they face fewer snow days due to climate change. Cache House / Mikael Kennedy

Skift Take

Climate change is forcing ski resorts to get creative to keep high-end travelers on the slopes — and pull in a new wave of customers. Now with the coronavirus epidemic impacting the end of this season, and potentially future seasons, the industry needs to do even more problem solving.

To say it's a challenging time to be in ski-related hospitality is a complete understatement. Not only are resorts struggling with coronavirus closures, but they also must deal with a problem that will have an impact on the industry for decades to come — climate change. In this week's newsletter, Skift contributor Samantha Shankman talks about how the industry is trying to cope with warmer winter weather. Some players, like Keystone Resorts and Vail Resorts, are investing in energy-efficient snow-making machinery. Other resorts hope to keep numbers up by appealing to a larger set of travelers — including millennials and Gen Z — to maximize the shorter ski season. That means opening more properties like

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