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Online Travel

Lastminute.com Optimistic Bookings Will Start Returning by May

Patrick Whyte
Lastminute.com

Photo Credit: An image from a recent Lastminute.com campaign. The parent company is optimistic about a bounceback in demand later this year. LM Holding

Skift Take

Given that we still don't know enough about the coronavirus, is this a case of overoptimism? Whatever happens, an online player like Lastminute.com is probably more resilient than asset-heavy travel companies.

The parent company of online travel agency Lastminute.com believes that travel demand across its European business could start to bounce back by May. Like most tourism-focused companies, LM Holding saw a significant drop-off in demand during the course of 2020 (see below). This has accelerated over the past couple of weeks as European countries introduced measures to try and contain the coronavirus outbreak. But having looked at what has happened in China, the group believed that the disruption should only last a couple of months. “We expect that people will start again to book holidays and vacati

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