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Coronavirus

Travel Marketing Post-Crisis and 11 Other Coronavirus Travel Stories This Week

Dennis Schaal photo
Dennis Schaal

Photo Credit: Pictured is andBeyond Phinda Mountain Lodge. Travel marketers must be attuned to changing traveler behavior. andBeyond

Skift Take

In our coronavirus in travel coverage this week, marketers will have to throw out the playbook post-crisis, Booking Holdings mulled dire financial scenarios, a devalued Airbnb secured new financing at unattractive terms, Flight Centre closed 800 travel agencies, and Carnival Corp. took a controversial investment from the Saudi government.

Marketers Confront What Travel Will Look Like Post-Crisis: As realization sinks in that the coronavirus catastrophe will change travel behaviors, marketers are figuring out how the crisis will reshape clients and and how their brands can remain relevant. Booking Holdings Lays Out an Ominous Financial Outlook: If the impact of coronavirus gets worse, and if the company doesn’t tap any additional borrowings, Booking Holdings probably has enough money to pays its obligations until the second half of 2021 — but it can’t guarantee that will be the case. This has potential chilling implications for weaker competitors, let alone tens of thousands of smaller bu

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