Subscribe
Login
Coronavirus

Dubai Chain to Be Rare Middle Eastern Hotelier Expanding to U.S.: Sign of Things to Come?

Korey Matthews

Photo Credit: Skyline of Dubai. Dubai-based Leva Hotels is expanding into America, which could be a sign of the future.  Visual Hunt / Trey Ratcliff

Skift Take

Expanding in a pandemic is a bold move unto itself. But Dubai-based Leva Hotels' plans to operate hotels in the U.S. are doubly courageous — and its success or failure will be closely watched back in the Middle East.

While many companies are putting big moves on hold due to the global pandemic, one hotelier is staying busy. Dubai-based Leva Hotels is expanding to the United States by partnering with Vackma LLC, in a move announced earlier this month. The deal comes as Leva looks at expansion in several different parts of the globe. The move occurs at a time when the hotel industry continues to grapple with the coronavirus, forcing some brands to even have layoffs. “We are proud to launch the LEVA brand in USA partnering with a prestig

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login