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GetYourGuide CEO Highlights Google's Alleged Failings During the Pandemic

Dennis Schaal photo
Dennis Schaal

Photo Credit: Pictured is a tour in Calton, Edinburgh in Scotland on January 9, 2013. GetYourGuide claimed at Skift Forum Europe, which took place June 30, 202o, to be the global market leader in tours and activities. Flickr.com / Byronv2

Skift Take

GetYourGuide's Johannes Reck is underplaying the Google threat in tours and activities. Sure, Google has much larger priorities, but how much will it cost to build the GetYourGuide brand with Google controlling the airspace?

Tours and activities specialists like GetYourGuide have a huge advantage over bigger brands like Google, Booking.com, TUI, and Tripadvisor because the complexity of the experiences business requires a singular focus. That's the opinion of GetYourGuide co-founder and CEO Johannes Reck, who spoke with Skift Senior Travel Tech Editor Sean O'Neill for Skift Forum Europe on Tuesday. Reck said Google, which he characterized as a very good partner, should stick to being an advertising vehicle. “I don’t think Google is actually the place where you should book," Reck said. "You could see for yourself during the pandemic when the shit hit the fan, who was refunding the customers, who was manning the customer servic

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