Less-Visited Destinations Have a Chance to Be on Travel's Larger Map: Top Expedia Group Exec

Photo Credit: A view of Lausanne, Switzerland, a tourist destination that's less visited than Paris. Lausanne Tourisme
Skift Take
All the recent search-and-booking activity for historically less-visited destinations will make it easier for them to justify marketing expenditures even after the pandemic wanes, says Expedia's Cyril Ranque. Could be true, given the curious logic of algorithms.