Skift Take
With 33 percent of Americans taking at least one trip, June travel tells a promising story of the reopening. But it might be a very short-lived promise.
For the most part, June seems to be a month of continued recovery for the U.S. travel industry, as a result of many states lifting restrictions and resuming business as usual. Thirty-three percent of Americans traveled in June, up from 24 percent in May, according to our June U.S. travel tracker survey,.
However, the promise has already proven to be a false one. With soaring new coronavirus cases, the states that were opening too soon are re-imposing restrictions. We expect to see deeper declines as a result in the following months.
Consume
