Skift Take
The worst time ever to launch a global expansion of an iconic luxury hotel brand? Maybe not, if you are players like Accor and SBE with enough capital and Delano brand awareness.
The South Beach luxury lifestyle is making a hop across the pond.
The Delano brand, made famous by its original hotel in Miami’s South Beach, will expand to Europe with a property in Costa Smeralda on the Italian island of Sardinia.
The Delano Porto Cervo, slated to open in 2023, will be the first in an international expansion that will see the brand grow beyond its U.S. presence in Miami and Las Vegas. SBE plans to eventually grow the brand to properties in Europe, South America, the Middle East, and Asia, the hospitality group announced this week.
“We’re not saying we want 50 Delanos. It’s not a number that we’re looking for,” said Chadi Farhat, SBE’s chief operating officer for the Middle East and Europe, in an exclusive Skift interview. “It’s more about strategi
