The Rest of Europe Pulls Away From London in Modest Tourism Comeback


Skift Take

No place in Europe is having a great tourism season, but London is faring particularly bad. Luxury retailers are feeling the pinch.

The UK's approach to reopening tourism earlier this summer was always out of step with the rest of Europe's. So perhaps it's no surprise that booking trends for the third and fourth quarters of 2020 show other European cities faring better than the British capital. New data from travel analytics firm ForwardKeys shows that for the fourth quarter of this year, Europe as a whole will see a 65 percent drop in its year on year inbound travel. London, meanwhile will see a 71.6 percent drop, perfo