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UK Corporate Travel Agency Breaks New Ground With a Subscription Model

Matthew Parsons

Photo Credit: Subscription models provide a more stable revenue stream for corporate travel agencies. Unsplash / Gerrie Van Der Walt

Skift Take

There's nothing like breaking ranks with tradition, and over the course of the year we'll probably hear more about this type of travel management-as-a-service offering.

The time for talking about new commercial structures to survive the pandemic is over for one travel management company, which has made the leap to charging a subscription for its services. London-based Blue Cube Travel believes it’s one of the first traditional agencies to break new ground with this latest adaptation. While some technology-focused platforms already operate a subscription model, managing director Bex Deadman said Blue Cube, which had gross sales of nearly $50 million in 2019, could be the first traditional travel management company to offer such a structure for its consultancy services.

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It will continue to offer the industry standard of a fee per transaction, which it’s now calling “pay as you go”. Off the back of its new subscription model, it recently won a new client — an international comp

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