Tourism Leaders Need to Expect the Unexpected in the Next Decade


Skift Take

From addressing consumer fears to sustainability trends, the business of promoting tourism just got a lot harder.

“A bucket list that’s been robbed of a year” is how one tourism boss described the effects — so far — of a pandemic that’s left no destination unscathed. Yet the scars will last longer. Three tourism leaders shared their visions on Tuesday in a panel called The Decade Ahead: How Destinations Will Adapt at the Skift Global Tourism, with the verdict that a resetting will take some time. Elliott Ferguson, president and CEO of Destination DC, said he was initially in a “phase of denial” before moving to a proactive phase, but is aware things will never be the same. [caption id="attachment_405860" align="alignright" width="236"] Clare Akamanzi, CEO, Rwanda Development Boar