Skift Take
Airlines built loyalty programs around spend thresholds rather than miles traveled in recent years. The pandemic may catapult airline and hotel loyalty programs into becoming less transactional and more experiential and creative.
Loyalty gurus discussed what travel companies need to do to solve a pain point: How can they engender loyalty when most travelers are immobile.
Speaking on a panel, "The Coming Shifts in Travel Loyalty Post-Crisis," at the online Skift Global Forum Wednesday, Amy Weinberg, senior vice president of the World of Hyatt, said the loyalty program offers an always-on digital experience, Headspace, to address members' needs outside the walls of a hotel.
Other panel members includedÂ
