Subscribe
Login
Online Travel

Promoting U.S. Tourism Outside the Country Through a Virtual Trade Show

Sean O'Neill photo
Sean O'Neill
BrandUSA online experience airbnb nick wallace Southern Tour October2019_LoganA_70 (1)

Photo Credit: Chef Nick Wallace of Wallace Culinary is a resource for local farmers, regional chefs, restauranteurs, and families that are as passionate about cooking food that is close to home. Brand USA joined Airbnb to offer an online experience where people can meet Chef Nick. Brand USA

Skift Take

The pandemic has created an opportunity for Brand USA to demonstrate its ability to drive immediate demand for tourism and meetings services once international travel resumes in earnest. Will the organization rise to the challenge?

The traditional way for destinations to market themselves is at trade shows, where they can educate tour operators, corporate meeting planners, travel agencies, and others about their offerings. But most international travel is at a standstill. So destination marketing organizations have been attempting to adapt, symbolized by trade fair ITB Asia opening its first virtual trade fair on Wednesday. Brand USA, the decade-old public-private partnership that acts as the U.S. destination marketing arm, this month launched a website to let it to run virtual trade fairs and do other promotional work.

Online travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $55 a month.
See the latest online travel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login