Skift Take
Marriott and Hilton entering the work-from-hotel space puts smaller hotel companies on defense, as the bigger brands have significantly more room to expand and compete — if they think it's worth it.
Marriott joined the growing work-from-hotel trend this week, a sign the world’s biggest hotel companies see offering up guest rooms as office replacements as a viable business.
The Work Anywhere with Marriott Bonvoy platform — teased earlier this month at Skift Forum Asia — includes a variety of options, from day use to multi-day, at a select number of Marriott properties. Marriott will then potentially expand it across its global portfolio, depending on demand levels at those hotels.
“That allows us to look at consumer behavior, look at operations of the hotel, and make tweaks along the way,” said Peggy Roe, global officer of customer experience at Marriott. “If and when we scale it, it will be thoughtfully designed to work.”
Marriott offers three tiers to Work Anywhere. The day pass allows guests to book a stay from 6 a.m. until 6 p.m. at between a 25 percent to 50 percent discount off a regular overnight reservation. Guests have access to all the regular amenities of the hotel and rapid in-room Wi-Fi — a key selling point in wooing guests to work from a Marriott in lieu of a family home, Roe said.
While non-Bonvoy members are welcome to use the program, Bonvoy members earn points
