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Business Travel

The Time Is Now to Redefine Overtourism and Be More Responsible Travelers

Cameron Sperance

Photo Credit: The pandemic is an opportunity to solve overtourism in markets beyond Venice (pictured), says the founder of a leading tour company. Wikimedia / Murray Foubister

Skift Take

Uncontrollable crowds and travel-induced community disruption happen in even less-visited tourist destinations, says a leading tour operator. His message: Don't waste an opportunity like the pandemic. Please don't rebuild to just the way things were at the end of 2019.

Overtourism was a problem often associated with some of the world’s most iconic destinations before the pandemic. But the travel industry needs to adjust its definition of overtourism in seizing growth opportunities and building back from its worst performance year on record, according to the founder of one leading tour company. “Overtourism is a buzzword, and it implies a mass amount of tourists who want to see some of the most iconic places in the world,” said G Adventures founder Bruce Poon Tip Thursday at Skift’s Short-Term Rental and Outdoor Summit. “But it’s a much deeper issue, overtourism, and no one studies when you start talking about responsi

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