Skift Take
What have we learned in 2020? What will travel recovery look like in 2021? We handpicked a list of reports that we've published in 2020 that we believe will still be relevant and valuable for 2021, when travel executives plan and execute on rebound and regrowth strategies.
One day left for 2020. As we count down to the arrival of 2021, a year of hope, healing and recovery, the Skift Research team looked back at what we have published since the pandemic started in March and came up with a list of reports that we believe will still be relevant and valuable for 2021, when travel executives plan and executive on rebound and regrowth strategies.
1. Skift Research Global Travel Outlook 2021
What will the long uphill climb to recovery look like in 2021 for the travel industry? With much uncertainty ahead, we have decided to take a different approach to our outlook report. Instead of forecasting travel market losses and gains, we present key themes that we believe will shape travel recovery in 2021 and beyond.
Our themes progress from a broad economic outlook to more specific sector and regional recovery paths. We cover why we believe leisure travel will return faster than business, but also why business travel is far from dead in the long run. We also discuss how the pandemic has driven changes in capital, investment, and consolidation across the travel industry, and what these changes mean in the face of a fragmented regional recovery.
Exhibit 1: 2021 Winners and Losers
2. Skift Recovery Index
To help the travel industry keep track of travel demands and industry performances and work on strategic planning for recovery, we launched our proprietary Skift Recovery Index — a real-time measure of where the travel industry stands in recovering from the pandemic — in May.
The recovery index is a mixture of leading and trailing indicators, taking into account indicators ranging from traveler intent in the form of website visits and searches, to f
