Skift Take
With plenty of dinero within reach, Certares is in a position to latch onto companies that fit into trends that the PE firm believes will be at the forefront when a post-Covid travel recovery finally takes hold. G Adventures apparently fits the bill.
G Adventures, the small-group adventure tour operator headquartered in Toronto, has secured an injection of growth capital from private equity firm Certares.
New York-based Certares listed the transaction in the socially conscious tour operator in the investment section of its website.
It is believed that Certares was the lone investor in the transaction. Bruce Poon Tip founded G Adventures in 1990, and refers to himself on LinkedIn as the owner.
"We’re very excited to be partnering with Certares," Poon
