Skift Take
This week, Skift’s top stories explored new business recovery strategies from Sun Airline's surprise IPO to Marriott’s new all-inclusive resorts, as well as the latest in global tourism from New Zealand all the way to India.
Throughout the week, we post original stories day and night exploring news and travel trends, including regular coverage on the impact of coronavirus. Every weekend, we will offer you a chance to read the most essential stories again in case you missed them earlier.
Is New Zealand’s New Tourism Ad Brilliant or Tone Deaf?: New Zealand’s latest tourism campaign is approaching marketing from a more unconventional way, to say the least. Global marketers have been tackling the challenge of adapting to a more empathetic tone during the pandemic. Some were able to manage, as Skift earlier reported, but others left many industry observers confused. Pure New Zealand’s recent “Traveling under the social influence” ad is one of the latter. While it aims to discourage influencer-inspired tourist photos at popular sights, the campaign instead treads a fine line between genius and insensitivity.
India Ices Tourism Out of Covid Aid — At What Cost?: India’s government has slashed the country’s tourism budget for 2021-2022 by 19 percent, despite the sector’s numerous appeals. The halt of global travel has taken its toll on tourism in the country, which remains mos
