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Airbnb Announces Major Global Advertising Campaign to Tout Hosting

Dennis Schaal photo
Dennis Schaal

Photo Credit: A scene from one of the advertisements Airbnb is launching to promote its hosts. Airbnb

Skift Take

Airbnb felt the heat in 2019, pre-Covid, when it leaned into performance marketing on Google, and didn't get the results it hoped to achieve. In its first major campaign of 2021, Airbnb is mounting a global branding advertising blitz on YouTube (owned by Google) and television in five countries. The campaigned is geared toward expanding the ranks of hosts.

With regulatory headwinds in various parts of the globe, how can Airbnb grow? Well, beyond expanding into new businesses, adding to its roster of 4 million hosts might do. In a livestream addressed to hosts Thursday, Airbnb CEO Brian Chesky announced a global digital and TV campaign, called Made Possible by Hosts, that will run through the peak travel season. Chesky said the digital ads "will run in most every country"

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