Skift Take
The likes of Alibaba, Grab, and Rakuten have billions of members. If hotels can tap into a just fraction of their users, and convert them to their own loyalty schemes, they'll be mighty happy.
Marriott International will apply lessons learned from its Alibaba joint venture in China to boost numbers for its Bonvoy loyalty program elsewhere, because local knowledge goes a long way.
The pandemic forced hotel groups to get creative when it comes to keeping their loyalty programs relevant, and the superapp could be the star when it comes to tapping local markets for a domestic recovery.
“It’s a very powerful model,” said Peggy Fang Roe, global officer of customer experience, loyalty and new ventures for Marriott International.
[caption id="attachment_425614" align="alignright" width="300"] Peggy Fang Roe speaking at Skift’s Loyalty and Subscripti
