Skift Loyalty and Subscription Summit: Rethinking Traveler Loyalty for a Post-Vaccine World
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In this Skift Loyalty and Subscription Summit video, we hear from Jeanne Jones, vice president of Community and Customer marketing at Amperity, and Elliott Pesut, director of marketing at Alaska Airlines, to learn more about how they’re thinking about loyalty and customer data as air travel comes back to life in a post-vaccine world.
This video covers:
Why customer data will be at the center of travel recovery: Many travelers will need to “relearn” how to travel again, so sending the right messages to the right customers, supported by first party data, will be key. Why brands need to take control of their first party data: Particularly with the death of the cookie, third-party da