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Priceline Buys Travel Startup Flyiin for Its Airfare Sales Tech

Sean O'Neill photo
Sean O'Neill
lufthansa airline airbus A380 D-AIMB LHT Frankfurt geparkt mit Engine Cover source lufthansa group

Photo Credit: The 2020 photo of the engine cover of a Lufthansa Airbus A380 at Frankfurt Airport. Lufthansa is one of the airlines that offer APIs that can be more easily managed by Flyiin, a startup Priceline has just acquired. Lufthansa Group / Oliver Roesler

Skift Take

Airlines have been shaking up how they sell and distribute their airfares and ancillaries. Priceline is one of a few brands striving to keep pace through acquisitions or research and development.

Priceline has acquired Flyiin, a travel startup whose business-to-business services help airlines sell their airfares through travel agencies, Skift has learned. The companies didn't disclose the deal terms. Flyiin, based in Berlin, had raised only $2.7 million (€2.4 million) since its founding in 2015. "It's a small acquisition connected to building out our flights' strategy globally across Booking Holdings," said Leslie Cafferty, a spokesperson for Bookings Holdings, the U.S.-headquartered owner of Priceline and other brands, such as Booking.com, Kayak, and Agoda. The Flyiin name will go away. Priceline will integrate the startup's half-dozen empl

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