Vrbo Adds Hotels to Fill In Vacation Rental Gaps


Skift Take

Vrbo was leaving money on the proverbial table by sticking with whole homes. That seems to be changing, but it remains to be seen how far Vrbo will meander into hotels and other inventory types.

Vrbo, which has largely stuck by its whole-home vacation rental mission as a differentiator until now, is filling in the gaps where travel demand is intense by adding hotels, Skift has learned. For example, a search for stays in Rapid City, South Dakota, over the next few weeks, produced listings for InterContinental Hotel Group's Holiday Inn Express and Staybridge Suites Rapid City; Wyndham's La Quinta Inn & Suites, Americinn, and Super 8; as well as the Magnuson Grand. Over in Martha's Vineyard, Massachusetts, Vrbo showed a listing for the Edgar Hotel Martha's Vineyard, which is part of Choice Hotels' Ascend Hotel Collection. In Miramar Beach, Florida, Vrbo produced listings for Extended Stay America Suites, Quality Inn & Suites, Candlewood Suites, Embassy Suites Hotel, Best Western Sugar Sands Inn & Suites, and Days Inn by Wyndh