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Online Travel

Google Launches Attractions Tickets Globally on Mobile

Dennis Schaal photo
Dennis Schaal

Photo Credit: One World Observatory, near the site of the former World Trade Center in Manhattan as seen on June 7, 2015. Google got into the business of providing tickets for such attractions.  Flickr.com / Shinya Suzuki

Skift Take

Eventually, Google's new Tickets feature may turn out to be one of the most important developments in a long time for the tours and activities sector. Google will certainly move to monetize the feature with paid ads, and it will ultimately expand to tours, and other products, too.

Google has taken a major step into the tours and activities space, and rolled out a a tickets feature for local attractions around the world on mobile devices, Skift has learned. As reported previously, Google is phasing out on Saturday Reserve with Google for tours and activities. The feature enabled tours and activities operators, who ran everything from Vatican tours to Mafia history walking tours of Brooklyn, to capture bookings right on Google without consumers having to navigate to operator or online travel agency websites such as those of GetYourGuide and Tripadvisor/Viator. There are winners and losers in Google's latest foray into the sector. Although Google abandoned its ambition to be a booking site, the search engine-turned travel comparison-shopping heavyweight seems very co

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