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IHG CEO Softens Stance on Brand Bloat and 8 Other Top Travel Stories This Week

Dennis Schaal photo
Dennis Schaal

Photo Credit: An IHG property. The hotel chain is digging deeper into the luxury segment with the launch of a new soft brand. IHG

Skift Take

In Skift's top travel stories this week, IHG is launching its 17th brand, global consultancies will cut business travel spend, Oyo edged toward an initial public offering, and British Airways' parent grew its startup accelerator during the pandemic.

Throughout the week we are posting original stories night and day covering news and travel trends, including on the impact of coronavirus. Every weekend we will offer you a chance to read the most essential stories again in case you missed them earlier. IHG Launches Yet Another Luxury Hotel Brand: Should Accor Be Worried? Luxury and lifestyle hotels are the industry’s new battlefield for growth. IHG’s rapid growth in this sector with new brands over the last few years boils down to one thing: This company isn’t just ceding high-end customers t

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