Skift Take
Years ago, leisure travelers typically rented cars at the airport. But many now hail rides to hotels instead. That behavior shift gives properties a chance to rent out electric vehicles.
Sometimes a promotional stunt speaks to larger trends that are worth noting. That's the case with a new offering from Graduate Hotels. This is a story about how creative upselling can help a brand appeal to niche traveler segments. But it's also about how to take advantage of shifting customer behavior.
Here's the gimmick: Graduate, a set of 32 university-themed hotels in the U.S. and U.K. — has begun renting electric FUVs, or "fun utility vehicles," at its property in Eugene, Oregon.
Guests will be able to reserve one of three FUVs from a tablet at the front desk, said Jason Williams, general manager of the Graduate Eugene. The manufacturer provides and services the vehicle in a revenue share deal. The property sets the rental rate, currently $100 a day or $16 an hour.
Guests can use one to drive to the University
