Travel + Leisure CEO: We Can Make $12.5 Billion Off Existing Timeshare Owners
Photo Credit: Travel + Leisure Co. executives see more than $12 billion in upgrade sales potential from its existing timeshare owners. Travel + Leisure Co.
Skift Take
Publicly traded hospitality companies need to show shareholders signs of growth and expansion. Travel + Leisure Co.'s message of multibillion-dollar sales growth from existing clients isn't as far-fetched as the price tag may sound.
There’s a lot of upside in the timeshare industry — that is, if you can make that first sale.
Executives at Travel + Leisure Co., formed earlier this year when vacation rental and timeshare company Wyndham Destinations acquired Travel + Leisure for $100 million, see opportunities in vacation clubs and other revenue streams. The company’s investor day this month generally focused on how Travel + Leisure Co. can grow exponentially by tapping into consumer-facing travel clubs as well as corporate accounts.
But what might shock some is how much money the company thinks it has sitting on the table from its existing base of members. Travel + Leisure Co. estimates there is $12.5 billion in owner upgrade potential from current members over the next decade.
The number creeps even higher to $19.3 billion when factoring in other revenue streams like management a
