How Expedia Is Breaking Down Its Siloed Brands Approach

Skift Take

Wow, CEO Expedia Peter Kern isn't afraid of saying what he thinks.

Expedia Group used to be like a sports team where the athletes were competing against each other rather than using the same game plan. According to Peter Kern, the vice chairman and CEO, his ongoing reorganization will help the online travel conglomerate win more often. "We're moving away from a competitive house of brands," Kern said when speaking at Skift Global Forum on Wednesday in New York City. He said he wanted "a simplifying universe of brands" that are "working toward a common goal." Expedia Group earlier this week said it was consolidating its far-flung loyalty programs that used to compete to win customer loyalties. "The goal [of the loyalty program change] was to make it simpler for the customer to understand how to get the most value out of our brands and products," Kern said in an interview with Skift Executive Editor Dennis Schaal. "We're letting them earn and burn their reward

How Expedia Is Breaking Down Its Siloed Brands Approach

Skift Take

Online travel coverage is exclusive for Skift Pro subscribers.

BILLED ANNUALLY

BILLED MONTHLY

Skift Take

Share

Online travel coverage is exclusive for Skift Pro subscribers.

BILLED ANNUALLY

BILLED MONTHLY