Marriott CEO Juggles Growth Ambitions With Plan to Go Net-Zero by 2050
Photo Credit: Marriott CEO Anthony Capuano (right) speaking at Skift Global Forum on Wednesday, Sept. 22, 2021, with Skift hospitality reporter Cameron Sperance. Skift
Skift Take
Anthony Capuano revealed an an ambitious sustainability plan at Skift Global Forum on Wednesday, which puts a lot of the onus on franchise owners and partners.
The world’s largest hotel company plans to juggle global growth over the next few decades with a major step forward in its sustainability efforts.
Marriott International CEO Anthony Capuano announced Wednesday at Skift Global Forum a company plan to reach net-zero greenhouse gas emissions no later than 2050. The measure would follow criteria and recommendations of the Science Based Targets initiative — a partnership among climate non-profit CDP, the United Nations Global Compact, the World Resources Institute, and the World Wide Fund for Nature.
The measure may seem like it goes against the energy-intensive endeavors associated with global expansion and new-build construction in markets like Asia — two topics Marriott executives hyped in recent weeks. But growth has to go hand-in-hand with sustainability, according to Capuano.
