Booking Holdings CEO Expands on the 'Connected Trip' Vision
Photo Credit: Booking Holdings CEO Glenn Fogel at Skift Global Forum 2021. Skift
Skift Take
CEO Glenn Fogel has said before Booking Holdings must knit together "the connected trip" for customers, but not everyone has grasped the vision. Fogel seems right in saying that selling bundles of travel products is no longer enough in an era of Uber- and Amazon-style customer service.
Booking Holdings CEO Glenn Fogel is used to being a bit on the defensive about Airbnb. The rival online travel agency has much better brand recognition in many markets than his conglomerate's flagship brand Booking.com — particularly with short-term rentals and vacation homes.
So Fogel seemed to enjoy teasing Airbnb CEO Brian Chesky about some comments Chesky made about performance marketing earlier during the same New York conference this week, Skift Global Forum.
The CEO also expanded on what his company's "connected trip" str
