Best Western Promotes Larry Cuculic as New CEO
Photo Credit: Best Western's incoming CEO Lawrence Cuculic will oversee the 18 brands that largely grow during the tenure of his successor, David Kong. Best Western Hotels & Resorts
Skift Take
He's no household name. But Best Western picking its general counsel Larry Cuculic to succeed David Kong as CEO has the aura of when Marriott gave the top job to the late Arne Sorenson, who previously served on that company’s in-house legal team.
Stability and a pre-existing relationship won out in the search for Best Western’s next chief executive.
BWH Hotel Group selected Larry Cuculic as its next president and CEO, the company announced Thursday afternoon. Cuculic has worked as a senior vice president and general counsel for the company for the last 12 years.
He will take over on Dec. 1 as successor to David Kong, who has been with BWH Hotel Group for 20 years and held the top job since 2004.
“During my tenure with the organization I have had the great privilege of working alongside David Kong and witnessing the remarkable impact he has made on our company and the industry as a whole. I can only hope to live up to the legacy David is leaving behind and I am committed to ensuring the long-term success of our members and our organization,” Cuculic said in a statement.
