Standard Hotels Parent Elevates President Amber Asher to CEO

Photo Credit: Incoming Standard International CEO Amber Asher Standard International
Skift Take
Incoming Standard International CEO Amber Asher is taking over a company rapidly expanding. But this is more than a growth story: Her rise to the top job is a major step forward for advancing female leadership in hospitality.
There’s finally a woman in the top job at a major hotel company.
Standard International selected Amber Asher, who has worked as the company’s president and general counsel, as its next CEO. Asher replaces Amar Lalvani, who was CEO for eight years and will now serve as executive chairman at the company behind brands like Standard Hotels and Bunkhouse.
Asher’s ascent to the top leadership position at Standard comes at a time when the company is throttling forward with global growth plans while also navigating the continued challenges and uncertainty of the pandemic recovery.
“What we've been working on for the last probably five years is our global growth, but I think we really solidified a lot of that, especially even in the last 18 months,” Asher said in an interview with Skift ahead of the announcement. “