Spain's eDreams Odigeo Doubles Subscribers to 2 Million in 6 Months
Skift Take
Well, looky here. It isn't just short-term rentals and digital nomads "reinventing travel." eDreams Odigeo claimed a piece of that boast as it projected turning travel's business model upside down and having more than seven million members in its Prime subscription program by mid-2025.
The transaction-based business model for travel companies is so risky, and overrated isn’t it? Just listen to eDreams Odigo executives, who claimed the company is instead becoming a subscription business relying on repeat customers, and is “reinventing travel.”
Well, we’ll see.
Barcelona-based eDreams Odigeo, a collection of five online travel brands, said this week that it has nearly two million members in its eDreamsPrime subscription program, which means it doubled that roster in the past six months, ahead of its own targets. The company, which primarily offers flights and secondarily hotels, projects it will have 7.25 million members in its subscription program by mid-2025.
eDreams' volumes are now higher than they were pre-Covid.
At a membership cost of around $60 per year, eDreams claims to offer up to a 10 percent discount on a euro 299 ($337) flight, for example, so a memb
