Skift Take
Rather than buy technology, the agency’s meeting division has struck a new type of commercial deal with the fast-growing meeting software firm Bizzabo to tap into virtual meetings. A big bet that those meetings will be here to stay.
American Express Global Business Travel has debuted a new financial partnership with an event software company, which it hopes will drive more meeting and event revenue.
The agency’s American Express Meetings & Events division has entered into a commercial agreement with Bizzabo to expand its virtual meetings technology portfolio.
Bizzabo is a virtual meeting platform that also offers email marketing, speaker portals, networking, video production, integrated apps and on-site technology. It recently raised $138 million in funding, and last month rebranded itself as an event operating system.
It represents a new way of doing business, because the agency is able to cherry pick different features from Bizzabo, and take a more consultative rol
