TWA Hotel Parent MCR Snaps Up Housekeeping Software Firm Optii
Photo Credit: MCR CEO Tyler Morse (right) speaking with Skift founder and CEO Rafat Ali at Skift Global Forum earlier this year Skift
Skift Take
Hotel management platforms are a popular acquisition target this year. A property owner like MCR can add even more on-the-ground experience to make software efficient at a time when maximizing labor potential is a must due to shortages.
One of the largest owners and operators of hotels in the U.S. is making another tech grab.
MCR acquired hotel management platform Optii, the company exclusively announced to Skift Monday. Optii’s cloud-based tech focuses on housekeeping and is used by hotels and major brands around the world. The acquisition comes a little more than a year after MCR acquired StayNTouch, another property management system, for $46 million as a result of heightened tension between the U.S. and China.
Company leaders declined to go public with the acquisition price for Optii.
“The entire tech stack and hotels is changing extraordinarily fast,” MCR CEO Tyler Morse said.
Optii’s software aims to increase productivity with housekeeping and has become particularly useful in the era of the pandemic and labor short
