Hotel Companies and Governments Take Long View on Omicron Impact

Daily Lodging Report

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Here’s a sampling of what the Daily Lodging Report provided to its readers this past week. If you’re not a subscriber, you should be. Don’t wait. Sign up now here.

Wyndham Hotels & Resorts announced an agreement with Ceres Development for three new Wyndham hotels, two in Indiana and one in Ohio. The newly rebranded properties include: The 132-suite Wyndham Noblesville in Indiana. The hotel offers more than 3,000 square feet of meeting space, a business center, fitness center, heated indoor pool, and an onsite restaurant and bar. The Wyndham Westfield in Indiana featuring 152 guestrooms and suites and four event venues. The 113-suite Wyndham Avon in Ohio offering a heated indoor pool, hot tub, bar, and outdoor fire pits. WH said these newly rebranded hotels continue the company’s steady conversion growth where it experienced 100% more domestic conversions in 3Q21 than in 3Q19. Baird called this Choice Hotels’ loss as these three hotels were previously affiliated with CHH’s Cambria brand.

Skift Note: It’s a dog-eat-dog world in the hotel industry when it comes to signing new franchise deals with owners of existing hotels. Look for more deals like this while construction financing remains low — and for hotel companies to offer more incentives to woo owners under their brand umbrella. 

We told you that all these countries reopening borders at the same time was not going to result in success. Even before Omicron set everything back, the results were extremely spotty with no real success stories. Then you have this new horror story with the Daily Hunt reporting o