Hospitality Brands Hype Growth While Omicron Rages
Skift Take
Omicron cases are still surging around the world, but major brands like Marriott and Radisson and brands-on-the-rise like CitizenM are all signaling moves to accommodate travel demand and operations for the other side of this latest variant.
Daily Lodging Report
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Sunday, Jan. 9Sonder Holdings Inc. said they added over 100 new corporate travel accounts over the last year as a result of high demand for its reliable and tech-enabled accommodations among business and group clients. Sonder has seen increasing corporate travel demand from the technology, hospitality, retail, entertainment and healthcare industries and nearly half of Sonder’s corporate booked revenue was driven by corporate housing demand. The most popular destinations for corporate and group bookings last year were New York City, Philadelphia, London, Dublin, New Orleans and Palm Springs. Following the launch of its dedicated business travel offering and Global Distribution System connectivity in mid-2021, Sonder recently signed a partnership with ABC Global Services. Sonder also has active business travel partnerships with Egencia, HotelEngine and Trip Actions, three top Travel Management Companies.
Skift Note: Don’t rule out a hotel company taking note of this and making an acquisition play in the short-term rental space. Analysts see this branch of the accommodation sector becoming a takeover target if hotel companies see a way to standardize rental offerings.&nbs
