Hotels Refresh Better Sleep Strategies for Reimagined Wellness
Photo Credit: Hotels are placing more of an emphasis on ensuring their guests sleep well. Pixabay / innokurnia
Skift Take
When it comes to sleeping and good sleep habits, hotels would be best served to market the experiential, not just just the material — especially if science supports the potential benefits.
Leisure demand drives the hotel industry's pandemic recovery, and hotel companies see merit in offerings combining wellness experiences.
But with caution still surrounding highly trafficked areas, shared spaces like the hotel spa may just go the way of the hotel gym, at least temporarily. Properties like Wild Rice Retreat, which was built during the pandemic, was purposefully constructed without a traditional fitness facility. Miraval Group, which operates retreats in three states, notes an increased guest interest in outdoor activities that comply with social distancing standards.
Hotel companies are also bringing a refreshed wellness experience to the guest and their pillows.
The spa experience is coming to the guest room at Rosewood Hotels & Resorts via new Alchemy of Sleep experiences that range from one-night Dreamscapes to two-to-five-night Sleep Transformations. These global getaways are curated to incorporate local customs and culture, complemented by regionally inspired products like essential oils, tea blends, and aromatherapy mists.
The focus is on nutrition's impact on the sleep cycle at Rosewood San Miguel de Allende while guests
