IHG, Marriott, and Equinox Hotels Turn Up Sleep Soundtrack Strategies
Photo Credit: The Alton Hotel in San Francisco (pictured) is one of Kimpton's properties with an enhanced focus on musical programming. Kimpton Hotels & Restaurants / James Baigrie
Skift Take
For hotels, now is the time to think beyond the scope of traditional music programs to create experiences that resonate with guests.
Forget turndown service chocolate on a pillow. Hotel brands now see sound as the latest way to add a personal touch to a guest's stay.
At Muir hotel in Halifax, a restful night comes courtesy of “sleep soundtracks” accessible via QR codes on cards depicting Nova Scotia landscapes and wildlife. The Canadian hotel is part of Marriott's Autograph Collection.
It’s the latest in a mix of brands like Kimpton Hotels & Restaurants and Equinox Hotels turning to the element of sound to enhance the travel experience.
“Every time I looked through the window of a guest room, I kept asking myself ‘How do we bring the outside in?’,” Eugenie Jason, Muir’s general manager, said of the hotel’s sweeping Atlantic views. “Our ethos is ‘Born of this place,’ and sound is a very integral part of that experience. I wanted people to be able to take that experience home with them.”
The result is a growing mini library that includes the rhythms of the ocean and the lullaby of local birds. The experience will resonate in more ways than as “just” a souvenir, s
