Wyndham to Create Economy Extended-Stay Brand
Photo Caption: A rendering of the exterior of Wyndham's concept for an economy extended stay brand, as of March 2022. The name "echo" is an acronym for Economy Hotel Opportunity. Source: Wyndham.
Skift Take
Expect other big hotel companies to add more economy extended-stay brands. They'll wager that a business model that reduces labor costs will have staying power for the long-term.
Wyndham Hotels & Resorts, the U.S.-based hotel franchising giant, is creating an extended-stay brand focused on the budget market. It said on Tuesday that it had signed deals with developers to debut 50 hotels by 2027.
Wyndham's first development partners, Gulf Coast Hotel Management and Sandpiper Lodging Trust, will build 25 each. The new brand, as yet unnamed, is slated to open its first property next year.
Each hotel will have 124 rooms. Rooms will average 300 square feet and will come with in-suite kitchenettes.
Wyndham already had a smattering of extended-stay offerings, suc
