CitizenM CEO Says Innovation Can Revolutionize But Not Replace Hospitality

Photo Credit: Skift / Russell Harper Photography
Skift Take
There will always be a human element to hospitality, but technology can improve the experience for both customers and employees at a time when it is desperately needed.
CitizenM is renowned not only for its design-forward aesthetic and affordable luxury ethos, but also tools such as in-room MoodPad tablets that control the temperature and blinds and lights that serve as TV remote controls.
But digitization will never replace human connection, CEO Klaas van Lookeren Campagne said Thursday at Skift Forum Europe in a discussion with Skift Senior Travel Tech Editor Sean O’Neill.