CitizenM Tests Marketing Hotels in the Metaverse
Photo Caption: A visualization of what hotel group CitizenM may present as its space in the Sandbox, an online world that represents one test version of the metaverse. CitizenM plans to build a hotel in the metaverse via the Sandbox, an online space where people simulate activities. Source: CitizenM.
Skift Take
What's getting called the metaverse today is a joke. But marketers are right to run tests. The key thing to learn is how people will express their identities and status via avatars in virtual games. Future branding depends on that knowledge.
CitizenM said on Wednesday it's planting a flag in the metaverse, an online space where people simulate activities.
The Amsterdam-based hotel group bought a virtual space in a game called the Sandbox. The company aims to connect with players there, explore potential marketing opportunities, and possibly raise money to build a real-world property.
"We don't know if it's going to be successful or not because the metaverse is just getting started," said Robin Chadha, chief marketing officer. "But we want to make sure that — if our customers are exploring NFTs and the metaverse and everything that goe
