Full Video: Airbnb's Top Europe Exec at Skift Forum Europe 2022
Photo Caption: Amanda Cupples and Executive Editor Dennis Schaal on stage at Skift Europe Forum
Skift Take
Airbnb sees plenty of money to be made from the growing number people becoming less tied to their place of work. So the company has ramped up its efforts to target prospective hosts and guests, which its top UK and Northern Europe executive Amanda Cupples describes in detail in this video.
Skift Forum Europe
Skift Forum Europe was held in London, England on March 24, 2022. Find out about future Skift events through the link below.Amanda Cupples, Airbnb's general manager for Northern Europe and the United Kingdom, admitted the path to becoming a host on Airbnb is very much a journey.
But she told Skift Executive Editor Dennis Schaal at Skift Forum Europe on March 24 that the company is helping prospective hosts overcome the hurdles they might encounter through a program called Ask a Superhost. And as the number working remotely work continues to surge worldwide, Airbnb has also launched campaigns in countries such as France, Italy and the U.S. showcasing what it believes are the benefits of staying at one of its properties.
Watch the full video of the conversation, as well as read a transcript of it, below, to hear Cupples address Airbnb's marketing efforts in detail and other matters, including criticisms of the company.
https://www.youtube.com/watch?v=avgUCysVI9I&t=25sSchaal: It's high noon.
Cupples: Lunch time.
Schaal: Thank you for being here.
Cupples: Thank you for having me.
Schaal: Please don't forget to put in some questions into the app for Amanda. This is your chance. So you are GM of the UK & Northern Europe, Denmark, Finland, Iceland. I love Iceland, Ireland, Norway and Sweden.
Cupples: Yes.
Schaal: That's you.
Cupples: That's me.
Schaal: Some of which has been closed during the pandemic, but opening up now. So update us on the refugee situation and what's going on there, a lot going on.
Cupples: Yes, thank you for starting there, it's not a happy place to start, but I think it's important. Obviously I think most people in this room probably know that Airbnb made a fairly large commitment to help resettle a 100,000 refugees fleeing Ukraine. That really came from a place of just wanting to do the right thing. We have a sister organization, our better half, Airbnb.org, which is a nonprofit that's set up to actually to do this, to house people who are displaced at moments of crisis.
And this is a humanitarian crisis, we're very happy to help. We're at the stage now where we are working with both international NGOs and other partners to actually operationalize that commitment. So I've actually just come back from Stockholm where we've just entered into an agreement with Save the Children to provide temporary accommodation in Sweden. The Swedish government has announced they're expecting up to 200,000 refugees to come into Swede
