Accor Sees Full Recovery on Room Rates Now, Hotel Bookings by Year-End
Photo Credit: Lobby of the Pullman London St. Pancras, part of the Accor empire. Source: Accor. Accor
Skift Take
Accor is like an industry barometer, given its 5,304 hotels spanning the globe and across service types. Its numbers suggest the sector is broadly on track for recovery by year-end, with some exceptions such as China.
Accor, the Paris-based hotel operator of 5,304 hotels worldwide, said on Thursday it expected demand for bookings to return to pre-pandemic levels by the end of the year. Room prices in the last four months have already surpassed 2019 levels outside of Asia Pacific.
"We have today an average room rate which is above the level of first-quarter 2019 on a like-for-like basis," said Jean-Jacques Morin, deputy CEO and chief financial officer.
